Skoda introduces Rapid facelift

Czech carmaker Skoda recently introduced the Rapid facelift in India at a price of Rs 8.35-12.78 lakh (ex-showroom, Maharashtra). The Rapid has been the prime sales driver of Skoda India and with the facelift, the company expects a growth of up to 40 percent in sales of the sedan.

The Rapid is already the mainstay of Skoda’s fleet accounting for 11,753 units of the carmaker’s total sales of 15,368 units in the year ending March 2016. Now with the facelift, Skoda aims to increase sales to around 20,000 units by the end of 2017.

“The Rapid accounts for almost 70 percent of our total volumes. We expect a 30-40 percent jump in volumes of the Rapid over this year with the introduction of the new Rapid. That is what we are counting on to reach 20,000 units next year,” Ashutosh Dixit, director (Sales, Service & Marketing), Skoda Auto India told Autocar India.

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