Home-grown automaker Tata Motor’s passenger vehicle business has finally tasted success with its newly launched compact hatchback Tiago. Tata Tiago has now emerged as one of the top 10 selling cars in November.
Tata Motors sold 6,008 units of Tiago in November and occupied the 10th position among the top most selling cars during the month. Based on IMPACT design language, Tiago contributed 47 percent of the total passenger vehicles sales of Tata Motors. The company sold 12,736 passenger vehicles in November, out of which 6,008 were Tiago.
Kaushik Madhavan, Director – Automotive & Transportation, MENASA at Frost & Sullivan, said, “There are two aspects to Tiago’s success — first is TaMo has been successful in packaging the car with good features at a competitive price and second is the brand perception that has changed significantly with the introduction of new generation models like Tiago and Hexa.”
Hyundai Grand i10 sold 11,059 units in November this year, as compared to 12,899 units in the same month last year. Hyundai Elite i20 also slipped by two ranks to the ninth rank from the seventh position it occupied in November 2015. Elite i20 sold 7,601 units in November 2016, as compared to 8,264 units in the same month last year.
Despite a fall in sales, Renault Kwid has been able to maintain its position in the eighth slot for two consecutive months. The carmaker sold 9,801 units of Kwid in October this year while in November the company could sell only 7,847 units of Kwid.
The top five slots were occupied by Maruti Suzuki models — Alto, Dzire, Wagon R, Swift and Baleno which sold 23,320 units, 17,218 units, 15,566 units, 14,594 units and 11,093 units, respectively. Maruti Suzuki Celerio has been able to maintain the sales momentum for two months by clocking 9,543 units in November this year, as compared to 6,956 units in November 2015.
In November 2016, Celerio occupied the seventh position in the list of top 10 most selling cars, which was a gain of two ranks as compared to the same month last year.