Kerala Tourism hereby announces National Partnership Meets 2016-17, Phase II to enable networking between the Kerala travel and hospitality trade and local travel agents and tour operators in selected Indian cities in order to attract domestic tourists to Kerala. Hoteliers, tour operators, houseboat operators, home stays and Ayurveda centres will represent Kerala.

The format will be that of a day-long B2B event with a focus on the promotion of Kerala Tourism through public-private partnership. It will enable buyers from target cities to understand what the State has to offer and thus help their customers explore it to the fullest extent.

In keeping with the perception of Brand Kerala as an exotic travel destination, the event will be hosted in the selected city’s strategically located venue – preferably a premium banquet space.

To participate, trade participants from Kerala would have to first register and remit the required fee. Each participant will be allotted a marketing space to interact with the buyers. Kerala Tourism will ensure, through invitations, the presence of the source market’s buyers.

Each event will have a staged cultural extravaganza as a highlight feature; through which, the source city buyers and the local media will be exposed to the culture and attractions of Kerala.

The Scratch ‘N’ Win Activity at partnership meets will provide an opportunity for trade partners from respective host cities to win valuable gifts from Kerala Tourism. Buyers attending the business session will have to visit the seller’s table to avail Scratch ‘N’ Win coupons; effectively greater the number of seller tables visited, greater the probability of winning prizes. The Scratch ‘N’ Win prizes could include gold coins and other valuable gifts. This activity will help increase buyer footfalls and interaction, thus giving seller teams access to a greater number of buyers from each city.

To partake, trade participants from Kerala should register before 15th December 2017.

Kerala Tourism will send proforma invoice to those who register before the closing date and their participation will be confirmed on receipt of the payment within the stipulated date. Each participant will be allotted a table space to interact with the invited buyers.

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